Our Founder’s Journey

Skinalicious embodies the vision of Paula Gray, an Australian entrepreneur who founded the brand amidst her courageous battle with stage 2 breast cancer. Paula's journey through adversity inspired her to create a skincare brand that champions resilience and empowers individuals to embrace their limitless potential.

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Innovating beauty, one product at a time

Passion and Innovation

From a young age, Paula's passion for beauty drove her to stay ahead of industry trends. Despite the daunting competition posed by global giants, she recognized a distinct opportunity to innovate within the skincare landscape, driven by her personal insights and dreams of an ideal skincare regimen. Skinalicious emerged during a time of personal recovery and the global pandemic, reflecting Paula's unwavering commitment to curating luxurious, high-quality skincare products.

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ethical and effective skincare

Our commitment to quality and ethics

Each formulation is meticulously crafted in small batches, integrating potent antioxidants such as Vitamin C and Hyaluronic Acid. These ingredients are chosen for their soothing, healing, and nourishing properties, promoting vibrant and healthy skin. Importantly, all Skinalicious products are 100% vegan and cruelty-free, aligning with Paula's values of ethical beauty. As a proudly female-led and locally owned business, Skinalicious stands as a testament to Paula's dedication to authenticity and community, aiming to inspire individuals of all ages to embrace self-love and recognize their intrinsic worth.

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